The lastest news about Sotrender, research and social media
Some time ago we published a post concerning Jesus Daily which is the most interactive Facebok page on Facebook. Today we wanted to compare it with other pages including Christian, Islamic and commercial ones. One of the results it the fact that the key to success of Jesus Daily is publishing short and frequent posts without any hidden corporate message.
On the occasion of infoShare - conference which concerns IT industry, new media and startups, we would like to present a concise analysis of IT and electronic fanpages. We took into consideration two groups of fanpages – these of UK IT brands and international technological blogs. The focal point of our interest was the communication between administrators and users. You will find out how fans react on specific types of communications and why bloggers engage fans way better than brands.
The biggest day of the European football this year is already behind us. A few days ago, you had a chance to read our analysis on semi-final matches. Today Sotrender Research Team presents a short report on the Champions League Final in social media. Keep reading to find out who was the champion on Facebook, who won on Twitter and how fast you can learn the results of the matches from Facebook posts.
Major sport events are reflected in social media too. Games, clubs and players trigger emotions, which are expressed on Facebook or Twitter before, during and after the game, usually using so-called second screen – a smartphone, tablet or laptop. So who leads on social pitch of UEFA Champions League?
A few hours before today’s final on Wembley we present an analysis of what was hapenning in social media during and after semifinals. Although Barcelona and Real Madrid are social media giants, there were the semis winners – Bayern Munchen and Borussia Dortmund – to triumph on Facebook and Twitter.
Sotrender Research Team has analyzed the communications of UK IT brands and tech blogs. The results of the research show it’s possible, that the photos no longer constitute the best content to publish on Facebook pages. Although many social media managers may be not aware of this fact, links can be the source of the highest overall interactivity and shareability.
On the occasion of infoShare, conference concerning IT and New Media, we wanted to gain a deeper insight into the phenomenon called Dark Social. It’s the first analysis using this approach entirely devoted to social media. For our analysis, we chose one of the most dynamic categories i.e. IT and Electronics. You will find out how fans react on specific types of communications and how big is the gap between what you see under your post and the actual interactivity through the whole Facebook.
