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Thomas Kowalski Nov 19 2015

The Hashtags Awaken: An analysis of Star Wars on Twitter

Who doesn’t love Star Wars? Following the adventures of courageous heroes and dastardly scoundrels in a galaxy far far away, the multi-generational film series has garnered millions of fans all over the world. With the latest instalment The Force Awakens coming to cinemas next month, excitement has never been higher. As the highly anticipated released date approaches, there have been some pretty big events in terms of the marketing of The Force Awakens, the biggest being the release of the first full trailer. You can watch it here.

With the marketing ramping up lately, we decided to take a look at how Star Wars hashtags were performing on Twitter. Using Sotrender, we looked at the most popular Star War tweets and hashtags, as well as the performance of the film’s trailers. And, just for fun, we examined the shared interests of Star Wars fans. Sound interesting? Read on to see what we found out!

Michał Wieczorek Nov 18 2015

Improved competition comparison in Sotrender!

At Sotrender we’re working hard everyday to make our clients happy. One of our tool’s features that we are the most proud of is competition comparison. We know our clients use it frequently, so we decided to make it even better.


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Aleksandra Prejs Nov 12 2015

Fanpage and Twitter Trends UK October 2015 – Halloween and music dominating the rankings

Sotrender is proud to present the 3rd edition of Fanpage Trends UK and the 1st edition of Twitter Trends UK – the first comprehensive reports on the social media industry in the United Kingdom. We analyzed reach, engagement, customer service, and content on two of the most popular social media channels – Facebook & Twitter – in 11 integral industries. What are the biggest UK Facebook Pages and Twitter profiles? Which of them is the most successful at engaging fans? And which of them published the most engaging post and the best tweet in October? Read the reports to stay up-to-date with the latest social media trends.

Thomas Kowalski Nov 05 2015

Facebook Myths Debunked: Does posting more irritate your audience?

There are a lot of Facebook marketing strategies floating around the web nowadays. However, it’s not clear which strategies are actually beneficial and which are nothing more than hearsay. As a social media analytics company, we decided to chime in and see which ones work, and which ones don’t.

This time we’re taking a look at whether or not posting more will irritate your audience. In our previous posts, we looked at Facebook fanpage size, question posts, the frequency of posting, and posts with photos. This isn’t our last myth we’re busting either, so stay tuned to see what else we’ve got in store!

Thomas Kowalski Oct 27 2015

Facebook Myths Debunked: Do posts with photos get more attention?

Many Facebook marketing strategies are getting quite popular these days, yet not too many people are questioning which are good and which are not. As a social media analytics company, we decided to chime in and see which strategies works, and which ones are just Facebook myths.

In this iteration of our myth debunking series, we took a look at whether photos get more interactions than any other type of post. In our previous posts, we looked at Facebook fanpage size, question posts, and the frequency of posting. And we’re not stopping here, so stay posted to see what other Facebook myths we debunk!