Many administrators of commercial Facebook pages are looking for the best time to publish content as if it were some kind of Holy Grail. But there is no universally ideal posting time. It will always depend on your goals, your business model, and on the people you want to reach. And – what’s more important – you probably won’t find out what is your best posting time, unless you start analyzing your page and your competitor’s’ pages yourself.
Based on the Sotrender 50TB database of social media communication data, we analyzed the publishing habits of almost 10 000 Facebook pages and more than 500 000 posts from different categories and countries to show you why timing is so important and how to figure out your own posting schedule.