No Facebook page is an isolated island – there’s always other islands nearby, with people coming to and from all of them. And you might think your island is doing well, but how can you really tell if you don’t benchmark your fanpage to nearby islands? Dropping the metaphor, this means that even if you choose your performance indicators precisely for your Facebook page, they’re only truly valid when compared to the results of other pages. Recently, Sotrender went over the crucial indicators that measure your performance. Now it’s time to show you how you can measure them in comparison to others, as well as explain the benefits of such an approach.