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Marta Stańczyk Jan 20 2016

Social Media Anti-Trends 2016

As everybody is curious about what’s gonna be trending in 2016, it’s high time to look at it from a different perspective and find out what is passé and so 2015 in Social Media Marketing. That is why Sotrender Team asked 12 influencers to finish the sentence:

2016 is NOT a year of…

Check it out to see what parts of your Social Media strategy you must leave behind in 2015!

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Thomas Kowalski Jan 19 2016

Looking back on social media in 2015

Social media in 2015 was quite interesting. Once again this year, the Super Bowl was a prime example of taking advantage of real-time marketing. We took a look at Porn in social media, and how pornstars were real masters of social media marketing. We also did quite a bit of research; our analysis of posting frequency on Facebook offered some great insights, while Facebook Myths Debunked series helped to clear the air around popular social media presumptions.

Check out our top blog posts from last year to get a picture of what social media was all about in 2015.

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Thomas Kowalski Jan 13 2016

Fanpage and Twitter Trends December 2015 – Jeremy Corbyn and One Direction at the top

Sotrender is happy to present the 5th edition of Fanpage Trends UK and the 3rd edition of Twitter Trends UK – the first comprehensive reports on the social media industry in the United Kingdom. We analysed reach, engagement, customer service, and content on two of the most popular social media channels – Facebook & Twitter – in 11 integral industries. What are the biggest UK Facebook Pages and Twitter profiles? Which of them is the most successful at engaging fans and followers? Read the reports and gain the perspective on social media landscape in the United Kingdom.

Both of the reports contain data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

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Michał Wieczorek Dec 10 2015

Fanpage and Twitter Trends November 2015 – Autumn dominated by music, football and Christmas

Sotrender is happy to present the 4th edition of Fanpage Trends UK and the 2nd edition of Twitter Trends UK – the first comprehensive reports on the social media industry in United Kingdom. We analysed reach, engagement, customer service, and content on two of the most popular social media channels – Facebook & Twitter – in 11 integral industries. What are the biggest UK Facebook Pages and Twitter profiles? Which of them is the most successful at engaging fans and followers? Read the reports and gain the perspective on social media landscape in United Kingdom.

Both of the reports contain data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

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Jan Zając Dec 09 2015

Introducing: Sombrero, your personal e-marketing trainer

We are proud to present our latest creation: Sombrero – your personal e-marketing trainer. It’s a free mobile app designed to turn e-marketing newbies into professionals!

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