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Jan Zając Apr 22 2016

My takeaways from Social Media Marketing World 2016

Social Media Marketing World 2016 was a great conference and it’s recently come to a close. I’m writing this just after the end of the conference to sum up the most important topics of Day 3 and the whole conference. You can find my sum-ups of the previous days here and here

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Jan Zając Apr 19 2016

Live Video Revolution and Content Marketing’s Tipping Point – Social Media Marketing World 2016 Day 2

Just finished another day at Social Media Marketing World 2016 in San Diego. Again, I’m writing a short review of what happened for anyone who didn’t have the chance to be here and are interested in the latest trends in social media.

Just like the first day, I met some wonderful people, listened to great predictions, but I wanted to change up my approach this time. It’s impossible to cover everything, there was just too much happening today. Instead, I chose three repeating subjects to focus on: live video in social media, content marketing and the future of Facebook.


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Jan Zając Apr 18 2016

All Aboard the USS Midway – Social Media Marketing World 2016 Day 1

It’s my first time at Social Media Marketing World, aka #SMMW16, the alleged biggest cyclical social media conference in the world. I’m having a great time here and would like to share my observations and impressions of the event with you so far, as well as for the next few days. I hope I’ll have the time to do it – the schedule is really jam packed.

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Jan Zając Apr 13 2016

Deep Diving into the Ocean of Social Tools: My insights from Social Tools Summit Boston 2016

Social Tools – as a part of the ever-growing Martech landscape (short for marketing technology) – are growing all the time. Numerous different practices and technologies are used everyday by companies big and small to help them stay fully leveraged and maximize their ROI. And these practises are changing and improving all the time, along with new tools being made to cater to specific needs. It’s an exciting and innovative landscape that offers an excellent way to help businesses grow. As such, it’s clear that any business working with or using social media needs to keep up to date with these social tools.

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Thomas Kowalski

Fanpage Trends UK March 2016 – Sports and Politics on Top

Sotrender is happy to present the 8th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report and broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.