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Jan Zając Jan 15 2015

Essential tips for SMBs on how to benefit from Super Bowl obsession by using social media

Super Bowl brings much attention in the USA, not only as a sports event (even though it’s the third most watched single game worldwide) but also as a marketing phenomenon. Companies prepare special campaigns, spending huge amounts of money. Smaller businesses, however, can also benefit from the “Super Bowl effect”, especially if they use social media wisely. We give you smart tips how to leverage social media for your brand before and during the most important (American) football game, which this year falls on February 1st.

Michał Wieczorek Jan 14 2015

Fanpage & Twitter Trends Indonesia December 2014

Sotrender and Joy Intermedia are proud to present the fourth edition of Fanpage & Twitter Trends Indonesia. Our report contains the data on reach, engagement and content for 9 different industries present on Facebook in Indonesia with comments of Indonesian experts.

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Michał Wieczorek Jan 12 2015

What we learned about social media in 2014

What was 2014 in social media like? The World Cup in Brasil showed potential of real-time marketing, Luiz Suarez’s biting virally took over Twitter in June. Twitter went visual all the way, but the use of hashtags in tweets still seems to be crucial. We covered all those topics and many more on our blog, bringing you solutions, tips and news from social media world. We even took a glimpse on the future of social media measurement. Read five best posts from our blog from the last year.

Mateusz Bandurski Dec 18 2014

How are we going to measure social media communication in 2015?

Companies and brands are carrying out more and more intense and professional activities in social media. It means that the way they look upon their results is also undergoing changes. Type of measurement that is precise and consistent with company’s objectives shows to what extent the company realizes its goals and how it copes with competitors. It is worth knowing, how and what can be measured, and choose which indexes are right for particular objectives and strategies. From a researcher’s perspective it is clearly visible how marketing measurement and reporting in social media are changing together with the market. It seems that social media industry is now prepared for more mature types of measurement. Ones that are not limited only to counting fans, shares or other values of engagement indexes, no matter what are the communication goals and strategy of a brand.

Mateusz Bandurski Dec 10 2014

Fanpage & Twitter Trends Indonesia November 2014

We’re proud to present you the third edition of Fanpage & Twitter Trends Indonesia. Our reports contain the data on reach, engagement and content for 9 different industries present on Facebook & Twitter in Indonesia with comments of Indonesian experts. Last month’s edition of the reports was covered in Indonesian media, such as Teknopreneur, Trenologi and Liputan6.