Posting is, without a doubt, one of the most important parts of social media communication. There are plenty of guides, tips etc. on the Internet about how often administrators should be posting. However, it is hard to find any data – driven facts, and that’s why Sotrender has dealt with this issue. We analyzed 3,388 profiles from various countries and of various sizes (ranging from 1k to 5m fans), falling either into one of the following categories, Brands or Media. We checked their activities on Facebook over the last year in order to provide you with simple tips about how often you should post on your profiles. The general results of our analysis found that Brands should avoid posting too often, whereas the Media can post up to several times a day.