FIFA World Cup in Facebook marketing – you don’t need to be a sponsor to hijack news and engage fans

world cup

Recently social media have been overpowered by football excitement. The biting of Suarez, the staggering victory of the German team over Brazil and finally brave fight for the Cup were only a few pretexts for brands to use the real-time marketing. Sponsors of the FIFA World Cup paid huge money and tired to use the sponsorship also for social media marketing. However, some of their competitors were referring to the World Cup too, sometimes with big success, as our analysis shows. No matter if you are an official sponsor of a big event or not, you can use it to engage your social media fans.

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Proudly introducing our Sotrender Team!


Hello, dear Friends, Clients, Competitors, Candidates – we are glad to meet you! I’m very pleased to introduce The Sotrender Team – outstanding group of people working daily on providing you the best-ever actionable, data-driven tips for social media. Coding, designing, analysing, selling, marketing, organising. In the office and remotely. From 6 am (several people) till 10 pm (several other people) – yes, we have flexible hours, and several other perks too. Hardworking, insightful, wit and smart. Every day making me proud.

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Encourage your Twitter success with Sotrender’s tips


A few days ago we introduced a new set of actionable tips for Facebook and brand new tips for YouTube. Despite their success, we know that there is no time to rest on our laurels. Today we’re presenting data-driven recommendations for Twitter. Like the others, they are computed on the basis of actual results of your profile updated once a week. Check all the aspects regarding your Twitter profile that you should improve.

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Real-time marketing recipe for success: The case of Suarez


In the 79th minute of World Cup game Uruguay – Italy Luis Suarez bit his Italian opponent Giorgio Chiellini. For Suarez, one of the biggest stars of nowadays soccer, it was the 3rd biting over last years! No wonder, the Internet memes flourished immediately. Furthermore, many brands tried to use this incident for their own real-time marketing, aiming at hijacking the news and attracting the interest. Analysis of Sotrender proved that real-time marketing in social media really worked, bringing very unprecedented high engagement. Moreover, the study enabled us to find the factors which helped the most on Twitter and Facebook – the real-time marketing social recipe for success.

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