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Aleksandra Prejs Mar 19 2015

Facebook likes drop – check the losses in fans

A few days ago Facebook started a massive spring cleaning and purged likes from inactive accounts. As a result we witnessed a significant decrease in the number of Pages’ fans. Sotrender analyzed over 13k Facebook Pages to check how serious it was and which Pages suffered from it the most. See whether the decrease in the number of likes of your Page is normal or rather you should start worrying.

Michał Wieczorek Mar 18 2015

Improve your Facebook posts’ reach with new Sotrender tips

Sotrender means not only precise social media data analytics and reporting done in no-time. It means also automated data-driven tips, providing instant data interpretation without the need to analyze charts and numbers. Starting today, Sotrender’s tips include information on reach based on Facebook Insights data. See what is the reach of your posts, get to know how to improve it and check whom you reach with your communication.

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Michał Wieczorek Mar 11 2015

Fanpage & Twitter Trends Indonesia February 2015

Sotrender and Joy Intermedia are proud to present the sixth edition of Fanpage & Twitter Trends Indonesia. Our report contains the data on reach, engagement and content for 9 different industries present on Facebook & Twitter in Indonesia with comments of Indonesian experts.

Michał Wieczorek Feb 18 2015

Who would win the Oscar in social media? (INFOGRAPHIC)

Do you know anybody who is not waiting for this years’ Oscars Night? We’re looking forward to watching the gala as well, and just like two years ago we’re trying to predict the verdict of the Academy by evaluating the presence of nominated pictures in social media. Which movies are the most popular on Facebook and Twitter? And which has the highest number of trailer views on YouTube? Do actors and actresses actually care about using social media channels before the Oscars gala? Check who would win the Oscar if it was not the Academy, but fans to decide.

valentines day featured image
Aleksandra Prejs Feb 13 2015

Valentine’s Day on social media – lovely statistics for brands

Valentine’s Day is one of the biggest social media events during the year, such like Super Bowl, Ice Bucket Challenge or Oscars’ gala, it’s not strange that brands are trying to leverage their social presence by joining the conversation about the hot topic. We checked how do they do that and what the status of Facebook users in the US and in the UK is. If you are a social media marketing professional, check our tips on how brands can benefit from the love that is in the air. Our thorough analysis continues the topic started earlier by Adweek and Beeliked and is based on our experience in measuring brand activities in social media.