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raporty
Michał Wieczorek May 19 2015

Posting frequency on Facebook – a quick guide for Brands and Media

Posting is, without a doubt, one of the most important parts of social media communication. There are plenty of guides, tips etc. on the Internet about how often administrators should be posting. However, it is hard to find any data – driven facts, and that’s why Sotrender has dealt with this issue. We analyzed 3,388 profiles from various countries and of various sizes (ranging from 1k to 5m fans), falling either into one of the following categories, Brands or Media. We checked their activities on Facebook over the last year in order to provide you with simple tips about how often you should post on your profiles. The general results of our analysis found that Brands should avoid posting too often, whereas the Media can post up to several times a day. 

YouTube Trends
Michał Wieczorek May 12 2015

New automatic YouTube reports in Sotrender

We know that everyone’s time is valuable in this fast-paced world, so we’re making sure that Sotrender is as efficient and time-saving as possible. In order to reach this goal, we’ve introduced a feature for preparing incredibly quick, professionally presented, and comprehensive PDF reports about YouTube profiles with just a few clicks, just as we did previously with Facebook Page reports and Twitter Profile reports. They can be used to prepare a report at the end of a billing period for clients (if you are an agency) or superiors (if you are a marketeer) on a weekly, monthly or daily basis. In an urgent situation where you have to prepare a paper and time is of the essence, don’t stress out. Log in to Sotrender, and see automatic reporting from a completely new and more personalized perspective. Generate your paper, print it, and let us know what you think about our beta reports!

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obrazek UK
Aleksandra Prejs May 04 2015

Royal real-time marketing v 2.0 – which brand was the best?

Remember what happened two years ago, when Kate Middleton gave birth to her son, George, nicknamed the Royal Baby? The media was completely swarmed with ads and content concerning the newest member of British Royal Family. Some were fun, some were not, the time was the most important. Who was the first to post or tweet something with their product and the Royal Baby, won. We’re witnessing the same situation now, when the Duchess of Cambridge gave birth to her second child on Saturday and real-time marketing specialists are doing their best to leverage social media presence of their brands. Sotrender analysed tweets of the biggest brands and basing on them we give a piece of advice for effective real-time marketing.

mac-glasses
Michał Wieczorek Apr 28 2015

New automatic Twitter reports in Sotrender

In today’s fast moving world everybody suffers from the lack of time, so we’re doing our best to make Sotrender as useful and time-saving as possible. Thus, we’ve introduced a feature of preparing ultrafast, professionally looking, comprehensive PDF reports about Twitter profiles with just a few clicks, just as we did previously with Facebook Pages reports. You can use them to prepare a report at the end of a billing period for clients (if you are an agency) or superiors (if you are a marketeer). On weekly, monthly or daily basis. In an urgent situation when you have only 5 minutes to prepare a paper, don’t strees out. Log in to Sotrender, see the automatic reporting from a completely new and more personalized perspective. Generate your paper, print it and let us know what you think about our beta reports!

obrazek UK
Michał Wieczorek Apr 23 2015

United Kingdom General Election 2015 – parties’ communication on social media [REPORT]

The UK General Election is coming and it’s coming quick. Parties are doing their best to gain support of their electorate and as many floating voters as possible. Their campaigns take place among other places also on social media. However, it’s not much friendly a space for politics and politicians. Social media is often compared to a big party and politics is not the best topic to talk while having fun. So how are political parties performing on social media at the crucial time of the pre-election campaign?