Sotrender’s Timeline Engagement Report Gets Much Attention on Social Media

Posted by Jan Zając on May 18, 2012 | 0 comments

Our report about the impact of Facebook Timeline on communication of fans and businesses proved to be very interesting to many Facebook users. A story has been posted by such popular blogs as TheNextWeb and AllFacebook.

Posts’ longer lifetime, fans’ bigger engagement: UK Facebook before and after introducing of Timeline

Posted by Jan Zając on May 14, 2012 | 8 comments

Launching Facebook Timeline has made lots of buzz in interactive media. Sotrender analysed how it has really influenced both user and company communication.

Timeline – introduced for all business profiles during March 2012 – is announced to be the biggest change to the Facebook pages ever. Timeline has brought opportunity to trim up company’s Facebook page and promote the most important content. It is said, that the biggest added value for marketers is that “Timeline is a collection of the photos, posts and experiences that help you tell your story.”

This Weeks Review of the UK’s Hottest Movie Fan Pages – Week 18

Posted by Olga Tkaczyk on May 8, 2012 | 0 comments

The most „liked”: StreetDance The Movie. Revealing highest number of activities per fan: Bob Marley Movie. Most engaging post: One for the Money.

The week 18 (30.04.2012-06.05.2012) turned out to be a week dominated by new players on UK’s Facebook Film Industry. StreetDance The Movie and Bob Marley Movie managed to effectively attract Facebook users attention. Street Dance the Movie went straight to the top of our statistics as the largest film page. Meanwhile the Bob Marley Movie, reached an incredible score of 274 of Relative Interactivity Index- that reflects fans activity on a page, while its opponents had trouble in reaching 40.

Facebook Snapshot UK – cars, clothes and beauty…

Posted by Marcin Nagraba on Apr 24, 2012 | 0 comments

Automotive - UK Facebook users prefer…German car brands

Top 3 UK automotive Fan Pages belong to German car brands. BMW keeps its first position reaching over 160k fans (and still grows), with the next two places taken by VW and Audi.

This Weeks Review of the UK’s Hottest Movie Fan Pages – Week 15

Posted by Olga Tkaczyk on Apr 18, 2012 | 0 comments

The Hunger Games rules over British film industry on Facebook, leaving the competition far behind.

The race between film fan pages on British market is getting more and more interesting. Last weeks winner  in number of likes, One for the Money has been surpassed by The Hunger Games which became the largest and the fastest growing film fan page on British market.

Wrath of Titans that had an incredible 631% increase in number of fans in last week’s report, this week didn’t even manage to land on our  film fan pages ranking.