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Michał Wieczorek Jul 27 2016

Social Media as a Tool in Hybrid Warfare [REPORT]

Many times have we written that social media is a place for having fun and for light-hearted entertainment. As you may know, we did an analysis of the Pokemon Go phenomenon, the presence of pornstars on various social channels (and how they rock it), answered crucial questions like “Do music festivals’ lineups suit their fan’s needs?”, and gave advice on how to hijack social media during various sports events like the Super Bowl. Hell, we even tried to predict the results of EURO 2016 based on Facebook data. Nothing but fun. But is any of it important at the end of the day? The thing is – it’s not. Not as much as the media, who cover such stories as “How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter” want it to be.

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Thomas Kowalski Jul 19 2016

Pokémon Go – Catching all the love and hate

If you were to tell someone in 1998 that Pokémon would be the most popular topic worldwide in 2016 and that it promotes physical activity and social interaction, they would just laugh. In your face. A lot.

Yet here we are. Pokémon has taken over the world once again with their mobile game, Pokémon Go. On the internet, social media has exploded with post after post about catching Pokémon. The reaction to the game has been overwhelmingly positive, but there have also been a few naysayers since it’s release.

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Thomas Kowalski Jul 14 2016

Brexit on Twitter – The internet reacts to the UK leaving the EU

Thursday, June 23rd proved to be a historic day for Europe, and it lit social media up like dynamite.

Brexit was a success: the UK decided to leave the European Union. Unexpected and bewildering to many Britons, and even more so for every watching from the outside, 52% of voters voted to leave the EU. 71.8% of the population turned out to vote, which is more than 30 million people. As for individual nations, England and Wales opted to leave, while Scotland and Northern Island voted to remain.

This has created a proper storm in the UK. It caused Prime Minister David Cameron to resign. Nigel Farage, leader of the UK Independence party, also stepped down (a surprising move on his part, considering his advocacy for the Brexit movement). All this has created great unrest in the UK. And people are ready to do something about it.

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Thomas Kowalski Jul 08 2016

Fanpage Trends UK 2016 – Brexit dominates social media

Sotrender is happy to present the 11th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report and broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

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Thomas Kowalski Jul 07 2016

Twitter Trends UK June 2016 – EURO fever and Brexit dismay

Sotrender is happy to present the 9th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Twitter in 11 integral industries. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Twitter in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

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