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Michał Wieczorek Aug 26 2016

How does the Facebook algorithm work?

Facebook algorithm. Did you get a chill down your spine from reading that? Every marketer does, seeing those two words. The infamous algorithm is the informal king of Facebook. It ultimately decides which posts users see in their feeds. But is it truly as scary as people think? Let’s find out!

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Michał Wieczorek Aug 24 2016

Who Is a Man’s Best Friend [INFOGRAPHIC]

With the National Dog Day just few days ahead (and with International Cat Day few weeks ago) we decided to end everlasting fight about who man’s best friend is. That means, also, the definitive answer for brands if they should post about dogs or cats to get better results.


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Thomas Kowalski Aug 16 2016

Rio 2016 – Athletes and unofficial sponsors can’t beat Rule 40

With the Rio 2016 Olympic games well under way, everybody is showing their support on social media. Sports events are always a great opportunity for brands to achieve success on social media. However, the International Olympic Committee’s (IOC) Rule 40 is making it nigh impossible for unofficial sponsors and athletes to find this success. Before the start of the Olympics, we did an analysis on Rule 40 and how brands might get around it. As a follow up on that analysis, we checked if brands and athletes managed to bypass Rule 40 on Twitter. As it turns out, Rule 40 is very effective at preventing brands and athletes form marketing on social media. 

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Thomas Kowalski Aug 08 2016

Fanpage Trends UK July 2016 – Movie trailers and the Labour party

Sotrender is happy to present the 12th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report and broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

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Thomas Kowalski

Oh Snap! It’s Instagram Stories!

As you probably already know, Instagram added a new feature called Stories. From now on, besides sharing carefully-crafted pics, you can share a bunch of photos and short films with your friends. The catch is that everything will disappear after 24 hours. Sounds familiar?