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Thomas Kowalski Sep 08 2016

Fanpage Trends UK August 2016 – Success found in gravy and being sick

Sotrender is happy to present the 13th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11 integral industries. What are the biggest UK Facebook Pages? Which of them is the most successful at engaging fans and followers? Read the report and broaden your perspective on the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

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Thomas Kowalski Sep 07 2016

Twitter Trends UK August 2016 – The Olympics lights up social media

Sotrender is happy to present the 11th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Twitter in 11 integral industries. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social media landscape in the United Kingdom.

The report contains data for 11 different industries present on Twitter in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

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Michał Wieczorek Aug 26 2016

How Does the Facebook Algorithm Work?

The Facebook algorithm. Did you get a chill down your spine from reading that? Every marketer does, seeing those two words. The infamous algorithm is the informal king of Facebook. It ultimately decides which posts users see in their feeds. But is it truly as scary as people think? Let’s find out!

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Michał Wieczorek Aug 24 2016

Who Is Man’s Best Friend? [INFOGRAPHIC]

With National Dog Day just a few days ahead (and with International Cat Day a few weeks ago), we decided to end the everlasting fight between cat and dog owners. That also means the definitive answer for brands if they should post about dogs or cats to get better results.

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Thomas Kowalski Aug 16 2016

Rio 2016 – Athletes and unofficial sponsors can’t beat Rule 40

With the Rio 2016 Olympic games well under way, everybody is showing their support on social media. Sports events are always a great opportunity for brands to achieve success on social media. However, the International Olympic Committee’s (IOC) Rule 40 is making it nigh impossible for unofficial sponsors and athletes to find this success. Before the start of the Olympics, we did an analysis on Rule 40 and how brands might get around it. As a follow up on that analysis, we checked if brands and athletes managed to bypass Rule 40 on Twitter. As it turns out, Rule 40 is very effective at preventing brands and athletes form marketing on social media. 

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