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Jan Zając Jan 15 2015

Essential tips for SMBs on how to benefit from Super Bowl obsession by using social media

Super Bowl brings much attention in the USA, not only as a sports event (even though it’s the third most watched single game worldwide) but also as a marketing phenomenon. Companies prepare special campaigns, spending huge amounts of money. Smaller businesses, however, can also benefit from the “Super Bowl effect”, especially if they use social media wisely. We give you smart tips how to leverage social media for your brand before and during the most important (American) football game, which this year falls on February 1st.

Twitter Trends
Jan Zając Oct 08 2014

Fanpage & Twitter Trends Indonesia September 2014

For the first time Sotrender and Joy Intermedia are proud to present Fanpage & Twitter Trends Indonesia- comprehensive social media reports for Indonesian industry. We analyzed reach, engagement and content on two most popular social media channels – Facebook & Twitter – in 9 important industries. What are the biggest Indionesian Facebook Pages and Twitter profiles? Which of them is the most successful in engaging fans? And which of them published the most engaging post and the best tweet in September? Read the reports to be up-to-date with the latest social media trends.

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Jan Zając Jul 08 2014

Proudly introducing our Sotrender Team!

Hello, dear Friends, Clients, Competitors, Candidates – we are glad to meet you! I’m very pleased to introduce The Sotrender Team – outstanding group of people working daily on providing you the best-ever actionable, data-driven tips for social media. Coding, designing, analysing, selling, promoting and organising. In the office and remotely. From 6 am (several people) till 10 pm (several other people) – yes, we have flexible hours, and several other perks too. Hardworking, insightful, wit and smart. Every day making me proud.

Jan Zając Jun 10 2014

Actionable tips for Facebook marketing in Sotrender

We are proud to announce important updates in Sotrender: new layout of data-driven tips and new set of tips related to customer service in social media! Data-driven recommendations are one of the most important directions of developing Sotrender. Your feedback, as well as analyses carried by Sotrender Research Team have already proved their value, so we will keep working on them. Today we’re introducing a set of new recommendations related to customer service, as well as their new organization and layout.

Jan Zając May 23 2014

Politics on Facebook – Election to the European Parliament

The election for the European Parliament is getting closer and closer. Candidates are doing their best in order to convince both the electorate and as many floating voters as possible. Their campaigns take place among others also in social media. However, it’s not much friendly a space for politics and politicians. Social media is often compaared a big party and politics is not the best topic to talk while having fun. So how are political parties from 28 countries doing in social media in the crucial moment of the election campaign? Sotrender analyzed almost 300 profiles and found the most liked parties in absolute and relative terms.