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Jan Zając Dec 09 2015

Introducing: Sombrero, your personal e-marketing trainer

We are proud to present our latest creation: Sombrero – your personal e-marketing trainer. It’s a free mobile app designed to turn e-marketing newbies into professionals!

Jan Zając Dec 01 2015

Introducing: Instagram in Sotrender!

It’s about time. Sotrender is proud to introduce Instagram Analytics – the best way to measure the performance of your Instagram profile. Instagram is constantly getting bigger, having quickly become one of the most popular social media platforms on the market. As an integral part of the social media landscape, we’ve decided to make sure that you can analyze all the data from it that you need.


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Sotrender Blog Social Media Week London Header
Jan Zając Sep 21 2015

My impressions from Social Media Week London 2015

I’ve just returned home after 4 days at Social Media Week London 2015. With my head full of impressions and inspiration, I decided to write this post. A summation of my experiences, similar to what we did after Dublin Web Summit 2 years ago. Since these were a very busy and exciting few days, I’m gathering up what I’ve seen and what I’ve thought. I hope this will be helpful for those who have attended this year, for those who didn’t, and for those who are wondering what’s coming next year.

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Jan Zając Feb 11 2015

Improved Sotrender – check what has changed!

The time has come for significant changes in Sotrender. Now reborn, it is better, clearer and more user-friendly than ever! Sotrender will help improve your business performance on platforms such as Facebook, Twitter and YouTube. Not only have we rebuilt and redesigned our website, we have also improved our payment system.

The metamorphosis of our service is only an excuse to present our completely new approach to social media analysis which now reflects how businesses should maintain their social media presence. From now on, our pricing is based on the number of brands you observe with all social media channels included for each brand.

Jan Zając Jan 15 2015

Essential tips for SMBs on how to benefit from Super Bowl obsession by using social media

Super Bowl garners a lot of attention in the USA, not only as a sports event (even though it’s the third most watched singular game worldwide) but also as a marketing phenomenon. Companies prepare special campaigns, where they spend a massive amount of money. Smaller businesses, however, can also benefit from the “Super Bowl effect,” especially if they use social media wisely. Here are some smart tips on how to leverage social media for your brand before and during the most important (American) football game, which this year falls on February 1st.