Author Archives: Jan Zając

Facebook apps tracking or better our approach to Open Graph applications measurement

This entry was posted on by . | Leave a reply

On Sept 26th, in the British Film Institute in London we had pleasure to participate together
with Gruvi, MTM and Trufflenet in London Social Media Week workshop “Being an OG ”. The entire event was narrowly focused on Facebook Open Graph and its usage. Ben Johnson from Gruvi spoke about Open Graph use cases, Matt Cain from Trufflenet about How to use Facebook data to build Facebook campaign meanwhile Sotrender explained how to track Open Graph.

Continue reading →

Related Posts:

Sotrender’s Timeline Engagement Report Gets Much Attention on Social Media

This entry was posted on by . | Leave a reply

Our report about the impact of Facebook Timeline on communication of fans and businesses proved to be very interesting to many Facebook users. A story has been posted by such popular blogs as TheNextWeb and AllFacebook.
Continue reading →

Related Posts:

Posts’ longer lifetime, fans’ bigger engagement: UK Facebook before and after introducing of Timeline

This entry was posted on by . | 25 Replies

Launching Facebook Timeline has made lots of buzz in interactive media. Sotrender analysed how it has really influenced both user and company communication.

Timeline – introduced for all business profiles during March 2012 – is announced to be the biggest change to the b ever. Timeline has brought opportunity to trim up company’s Facebook page and promote the most important content. It is said, that the b for marketers is that “Timeline is a collection of the photos, posts and experiences that help you tell your story.”
Continue reading →

Related Posts: