Hashtags are inherent part of Twitter communication and a way of highlighting topics in tweets. They can also help in getting more attention from users. The popularity of specific hashtags reflects interests of followers. Because every profile has its own group of unique followers, there is no universal hashtag that everyone could use and win. There are various strategies and principles that can be applied to maximize the effects of using hashtags. To inspire you, we looked through several cases of using brands’ own and trending hashtags. Check what we discovered.