Sotrender Research Team has analyzed the communications of UK IT brands and tech blogs. The results of the research show it’s possible, that the photos no longer constitute the best content to publish on Facebook pages. Although many social media managers may be not aware of this fact, links can be the source of the highest overall interactivity and shareability.
On the occasion of infoShare, conference concerning IT and New Media, we wanted to gain a deeper insight into the phenomenon called Dark Social. It’s the first analysis using this approach entirely devoted to social media. For our analysis, we chose one of the most dynamic categories i.e. IT and Electronics. You will find out how fans react on specific types of communications and how big is the gap between what you see under your post and the actual interactivity through the whole Facebook.