Web Summit is a huge event which, according to this infographic, only in this year is supposed to gather around 10k professionals from the field of new media, technology and business. During two day conference almost 900 speakers will give their presentations on 7 different stages.
On the occasion of infoShare - conference which concerns IT industry, new media and startups, we would like to present a concise analysis of IT and electronic fanpages. We took into consideration two groups of fanpages – these of UK IT brands and international technological blogs. The focal point of our interest was the communication between administrators and users. You will find out how fans react on specific types of communications and why bloggers engage fans way better than brands.
Sotrender Research Team has analyzed the communications of UK IT brands and tech blogs. The results of the research show it’s possible, that the photos no longer constitute the best content to publish on Facebook pages. Although many social media managers may be not aware of this fact, links can be the source of the highest overall interactivity and shareability.
On the occasion of infoShare, conference concerning IT and New Media, we wanted to gain a deeper insight into the phenomenon called Dark Social. It’s the first analysis using this approach entirely devoted to social media. For our analysis, we chose one of the most dynamic categories i.e. IT and Electronics. You will find out how fans react on specific types of communications and how big is the gap between what you see under your post and the actual interactivity through the whole Facebook.
Lite version of Sotrender is created to help smaller and local businesses as well as individuals who want to take advantage of all of the marketing possibilities created by Facebook.
Optimizing the quality of social media activities will become easier also for the entities with smaller budgets. We enable you to get access to detailed statistics and recommendations to introduce to make your social media communications professional and effective.